Why Mail Tracking Isn’t Enough in 2025: The New Standard for Direct Mail Attribution
News & Insights
You knew the mail hit on Tuesday. Your client called on Friday asking where the leads were.So… what happened in…
Mail Shop Talk
Insights, ideas, success stories, and strategies for smarter direct mail.
Retargeting Direct Mail Visitors: A Simple Win Most Agencies & Mail Shops Miss
News & InsightsYou’d never run a digital campaign without retargeting. So why let it stop with direct mail? As direct mail continues…
SnailWorks vs. ResponseIQ: What Mailshops Really Need in 2025
News & InsightsIf you're a mailshop or agency, you've likely heard of tools like SnailWorks. They help track mail delivery, monitor inbound…
Faster Data Modeling & Smarter Lists: How Mailresponse Helped an Agency Improve Direct Mail Performance
Customer StoriesA marketing agency specializing in highly targeted, data-driven direct mail campaigns knew that their success depended on one thing: accurate…
What Is ResponseIQ? The Smartest Way to Optimize Direct Mail
News & InsightsIf you’re a mail shop or agency, you already know the truth: Direct mail works. But in today’s marketing environment…
From 6-Week Delays to Instant Optimization: How Real-Time Data Transformed Direct Mail
Customer StoriesA national financial services company specializing in consumer debt solutions was investing heavily in direct mail — and for good…
