News & Insights
Why Mail Tracking Isn’t Enough in 2025: The New Standard for Direct Mail Attribution
You knew the mail hit on Tuesday. Your client called on Friday asking where the leads were.So… what happened in between? It’s a familiar...
Ideas That Drive Results. Stories That Prove It.
Explore insights, playbooks, and real customer wins — all designed to help you get more from your direct mail.
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News & Insights
Read moreRetargeting Direct Mail Visitors: A Simple Win Most Agencies & Mail Shops Miss
You’d never run a digital campaign without retargeting. So why let it stop with direct mail? As direct mail continues to evolve alongside digital...
News & Insights
Read moreSnailWorks vs. ResponseIQ: What Mailshops Really Need in 2025
If you’re a mailshop or agency, you’ve likely heard of tools like SnailWorks. They help track mail delivery, monitor inbound reply mail, and offer...
Customer Stories
Read moreFaster Data Modeling & Smarter Lists: How Mailresponse Helped an Agency Improve Direct Mail Performance
A marketing agency specializing in highly targeted, data-driven direct mail campaigns knew that their success depended on one thing: accurate data. Their clients expected...
News & Insights
Read moreWhat Is ResponseIQ? The Smartest Way to Optimize Direct Mail
If you’re a mail shop or agency, you already know the truth: Direct mail works. But in today’s marketing environment – where performance is...
Customer Stories
Read moreFrom 6-Week Delays to Instant Optimization: How Real-Time Data Transformed Direct Mail
A national financial services company specializing in consumer debt solutions was investing heavily in direct mail — and for good reason. It remained one...